We run hundreds of print and digital ads featuring testimonials across leading regional and national publications annually. Titles include The Economist, the New York Times Magazine, and the San Francisco Business Times.
We print 400,000 copies that are mailed to clients and prospects and stocked at our offices for sales support. The online edition is available on firstrepublic.com and emailed to clients.
We display testimonials outside and inside our offices, which generate hundreds of millions of views annually.
Sales-facing colleagues use the platform to create custom collateral featuring testimonials.
We publish all testimonials on firstrepublic.com.
We feature testimonials on ATM screens, social media, landing pages, login screens, direct mail and more.
We feature testimonials from personal and business clients and aim to present a balanced selection representative of our different regions, target industries and products. Our client selections support current business priorities and upcoming advertising campaigns.
This is the body text that appears as a single paragraph in the Annual Report and on firstrepublic.com. It introduces the client and describes their relationship with First Republic.
The copy is informed by the interview transcript and the biographical details, links and messaging goals provided.
General specs:
For consumer testimonials, the focus should be on the Bank’s relationship with the individual(s) and their personal banking experience (a separate business banking relationship can be mentioned if relevant).
For business testimonials, the copy should focus on the business and its relationship with the Bank, not just an individual relationship.
Structure: The following structure works well as a starting point, but not every testimonial must follow this formula:
A quote accompanies the testimonial portrait in every use case. The quotes are informed by the provided interview transcript and messaging goals.
General specs:
Avoid quotes that are very similar to existing quotes since multiple testimonials often appear alongside each other. Aim for a unique or fresh sentiment.
Pay close attention to new ways of defining First Republic’s service or value proposition.
Ideally, quotes should be unique to the client and their experience (specific industry, lifestyle, etc.).
Testimonial copy requires review and approvals.
